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September 10, 2025Open Access

The impact of digital financial literacy on the adoption of financial technology in rural areas of Vietnam

DHDinh The HungNational Economics University TKTruong Duc Minh Khoi

Key Points

Digital financial literacy significantly influences the adoption of financial technology in rural Vietnam, enhancing access to services.
Key factors include performance expectancy and perceived risk, with findings highlighting the need for targeted educational interventions.
Employing the Theory of Planned Behavior and Technology Acceptance Model, the research clarifies behavioral factors affecting fintech adoption.
Improving digital financial literacy is crucial for expanding modern financial services in rural areas, addressing socioeconomic barriers.

Abstract

This paper investigates the impact of digital financial literacy on the use of financial technology (Fintech) among people living in rural areas of Vietnam. The study employs various theoretical frameworks, including the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), to clarify factors influencing the intention and behavior of Fintech adoption. These factors include performance expectancy, perceived risk, subjective norms, behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior. Based on the research findings, the authors propose several recommendations to improve digital financial literacy among rural populations in Vietnam, recognizing it as a key factor in expanding access to and usage of modern financial services in these areas.

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