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September 10, 2025

Investigating the Impact of Strategic Business Analysis on SMEs in Nigeria

Key Points

Strategic business analysis enhances the success probabilities of SMEs in Nigeria’s changing economy.
Effective business strategies for SMEs contribute to better market competitiveness in Nigeria's landscape.
Identifying market needs through business analysis can significantly shape SME performance and profitability.
The growing importance of strategic analysis can lead to long-term sustainability for SMEs operating in competitive sectors.

Abstract

This paper examines the critical role of business analysis in shaping small and medium-sized enterprises’ strategies for better odds of success in the everevolving Nigerian economy and within the competitive markets.

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Cite This Study

Adetoun Adeleke (Thu,) studied this question.

synapsesocial.com/papers/68c198cd9b7b07f3a061ada2 https://doi.org/https://doi.org/10.47363/jesmr/2025(6)301

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