Purpose Business researchers can address climate challenges by developing solutions with high social impact. This study aims to propose a framework for how business researchers can shift their focus from theory development to contribute also practical solutions that increase the social impact of their work. Design/methodology/approach Drawing on prior literature and concepts related to creating social impact for climate change mitigation, the authors categorise current business research on pro-environmental behaviours into Mode 1 and Mode 2. Mode 1 focuses on theory development. Mode 2 emphasises practical implications. This study covers a wide range of pro-environmental behaviours across various business contexts. Findings The framework developed identifies five key factors that determine the social impact of business research: leveraging foundational theoretical knowledge, testing the impact of newly proposed solutions in field studies, measuring actual outcomes, collaborating with industry and policymakers and working across scholarly disciplines. Originality/value This framework offers business researchers guidance on designing Mode 2 research to maximise social impact. This framework serves as an essential resource for business researchers aiming to translate their theoretical knowledge into practical solutions.
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Oscar Yuheng Zhu
Sara Dolničar
The University of Queensland
University of Primorska
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Zhu et al. (Thu,) studied this question.
www.synapsesocial.com/papers/68d4508931b076d99fa58602 — DOI: https://doi.org/10.1108/jsibr-11-2024-0047