Social media has significantly transformed every aspect of life, from accessing daily news to staying connected with family and communities. It has emerged as one of the most effective tools for engaging with library patrons, allowing for the seamless exchange and dissemination of information. The primary objectives of social media include enhancing usability, promoting and marketing services and resources, and fostering interaction with users. It serves as a vital bridge between valuable content and its intended audience. Libraries strategically use relevant and value-added posts to connect with their patrons and promote their services effectively. Social media platforms offer libraries a convenient and accessible avenue for marketing their services. These platforms are freely available and user-friendly, making them ideal tools for outreach. The key lies in active participation in promoting library services and resources. Different social media channels can be utilised for various purposes, such as knowledge sharing, information dissemination, and communication. While the specific services offered by libraries may vary, most institutions leverage social media to engage users, share knowledge, and build interactive communities. Social media is a powerful medium through which content - including information, documents, videos, and images - can be created, distributed, and shared with a broad audience in a short timeframe.
Kaushal Chauhan (Wed,) studied this question.