What type of study is this?

This is a Literature Review study.

September 16, 2025

Utilizing Global Fundraising Platforms: Strategic Selection and Donor Engagement in the Digital Era

Puntos clave

Digital fundraising platforms can enhance donor engagement and retention for non-profits.
Case examples highlight the importance of platform features, reach, and compliance for effective fundraising.
Storytelling and social media integration are critical for strengthening donor relationships in digital spaces.
The strategic selection of platforms aligns non-profit goals with effective fundraising and sustainability.

Resumen

This article examines the strategic use of digital fundraising platforms such as GoFundMe, GlobalGiving, JustGiving, Kickstarter, and Charity Navigator. It explores how non-profits can align platform selection with their goals, weighing factors such as reach, costs, features, and compliance. Beyond platform choice, it highlights how storytelling, integration with social media, analytics, and personalized communication strengthen donor engagement and long-term retention. By connecting theory with practice and case examples, the article demonstrates that global fundraising platforms are not only technical tools but also strategic enablers of visibility, trust, and sustainability.

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Cite This Study

Anna Neya Kazanskaia (Wed,) studied this question.

synapsesocial.com/papers/68d46ccf31b076d99fa69023 https://doi.org/https://doi.org/10.64357/neya-gjnps-intplatforms

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