Artificial Intelligence and the Revolution in Culture

The impact of artificial intelligence on the world culture scenario is explored. Another “spring (AI)” of artificial intelligence of the last decade has led to the emergence of a new generation of neural networks, large language systems, computer programmes for board games, effective algorithms for working with images and sounds. The scale of the impact of the emerging technologies on our reality seems enormous. It is now difficult to assess. According to Lee Kai-Ffu, one of the leading experts in the field of AI, within 10—15 years, more than half of the people working in the United States will be left without the work they do now, they will be replaced by computers and AI systems. Forecasting the impact of these changes on culture becomes important and relevant. The scale and speed of the ongoing processes allow us to speak of a revolution in this sphere, as well as in many others. These changes are considered from the position of the theory of self-organisation or synergetic. First of all, customs, rituals, language, culture, religions, writing, printing, radio, television, the Internet, social networks, mobile telephony appear as tools facilitating social self-organisation. If we consider the biosphere to be the first nature, the techno sphere to be the second, we are now witnessing the birth of a third nature – the information and telecommunication space. Total computerization has led to a transition from quantity to quality, AI has emerged. Its development can fundamentally change the culture, and with it the future of mankind. It is shown that the project of the Fourth Industrial Revolution, put forward by the World Economic Forum and its founder K. Schwab, makes cultural reality an instrument of total social control. This variant of development leads to infantilization of the overwhelming part of the world’s population and to catastrophe. Studies related to content analysis have shown that our capacity to perceive and understand is very limited. Therefore, the problem arises to focus attention and efforts on the main, key processes – options of order in terms of synergetic. In this case, AI turns out to be not a master, but an assistant, whose capabilities are clearly outlined and regulated. Movement along this path of development requires significant changes in cultural, educational, and scientific policy. Variants of such changes are presented in the article.