Background: Ventilator-associated pneumonia (VAP) poses a significant healthcare challenge in intensive care units, particularly within the cardiovascular-thoracic surgical ICU (ICU-CVT), which experiences elevated rates compared to overall hospital averages. Objective: This quasi-experimental study aimed to assess the effectiveness of a nursing practice promotion program grounded in Herzberg's Motivation Theory to enhance VAP prevention practices and reduce incidence rates in the ICU-CVT of a tertiary care hospital. Methods: A one-group pretest-posttest design was implemented involving 15 registered nurses and mechanically ventilated patients (48 pre-intervention, 32 post-intervention) from November 2023 and February 2024. The intervention focused on motivating factors (group discussions, feedback, recognition, training, and role modeling) and hygiene factors (clear guidelines, adequate equipment, supportive supervision, and effective communication). Data were collected via a knowledge assessment, a practice observation form based on the WHAPOS protocol (Weaning, Hand hygiene, Aspiration precautions, Prevention of contamination, Oral care, and Suction), and VAP surveillance. Statistical analysis included descriptive statistics, chi-square tests, and VAP rates per 1,000 ventilator-days. Results: Following the intervention, compliance with VAP prevention guidelines among nurses significantly increased from 40% to 90% (p<0.04). Notable improvements were recorded in patient assessments using weaning protocols (10.70% to 100%, p=0.002), hand hygiene practices (64.50% to 100%, p=0.003), and oral care (29% to 100%, p<0.001). However, VAP incidence rates did not show a significant difference between pre- and post-intervention periods (5.18 vs. 5.78 per 1,000 ventilator-days). It is important to note that post-intervention patients had significantly higher APACHE II scores (16.71 vs. 28.22, p<0.0001), indicating greater illness severity. 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