The Application of Generative Artificial Intelligence in Curriculum Reform for Digital Media Technology Programs

The rapid advancement of generative artificial intelligence (GenAI) has triggered transformative impacts on higher education in Digital Media Technology (DMT). Currently, the curriculum systems of DMT programs in universities are not adequately integrated with AI technologies, resulting in a significant misalignment between talent cultivation and industry demands. Through theoretical frameworks and practical validation, this study achieves deep integration of artificial intelligence with educational pedagogy, providing replicable solutions for the development of digital media education in the AI era and driving the intelligent transformation of China’s digital content industry. This research holds significant practical implications.