This study analyzes the ecotourism potential of Azerbaijan and its connection with the Travel and Tourism Competitiveness Index (TTCI). The impact of key sub-indices—natural resources, environmental sustainability, and tourism infrastructure—on ecotourism revenues is assessed through empirical models. Findings reveal that the improvement of tourism infrastructure and the protection of natural resources play a decisive role in ecotourism development. Strategic planning and sustainable tourism policies are recommended to enhance the sector’s performance.
Ulkar Mammadova (Wed,) studied this question.