This article examines how the principles from Pine and Gilmore's "The Experience Economy" are reflected in the worship practices of modern evangelical megachurches. It highlights how these churches craft engaging, emotionally rich experiences that draw in and keep attendees by addressing their emotional needs, but also cautions against overemphasizing human effort in worship and confusing emotional experiences with divine presence. It calls for a balanced theological perspective that acknowledges both divine action and human involvement in worship and suggests a deeper appreciation for the long-term, transformative work of the Holy Spirit.
Melanie C. Ross (Mon,) studied this question.