The rapid advancement of Artificial Intelligence Generated Content (AIGC) techniques has unlocked opportunities in generating diverse and compelling advertising images based on referenced product images and textual scene descriptions. This capability substantially reduces human labor and production costs in traditional marketing workflows. However, existing AIGC techniques either demand extensive fine-tuning for each referenced image to achieve high fidelity, or they struggle to maintain fidelity across diverse products, making them impractical for e-commerce and marketing industries. To tackle this limitation, we first construct AdProd-100K, a large-scale advertising image generation dataset. A key innovation in its construction is our dual data augmentation strategy, which fosters robust, 3D-aware representations crucial for realistic and high-fidelity image synthesis. Leveraging this dataset, we propose RefAdGen, a generation framework that achieves high fidelity through a decoupled design. The framework enforces precise spatial control by injecting a product mask at the U-Net input, and employs an efficient Attention Fusion Module (AFM) to integrate product features. This design effectively resolves the fidelity-efficiency dilemma present in existing methods. Extensive experiments demonstrate that RefAdGen achieves state-of-the-art performance, showcasing robust generalization by maintaining high fidelity and remarkable visual results for both unseen products and challenging real-world, in-the-wild images. This offers a scalable and cost-effective alternative to traditional workflows. Code and datasets are publicly available at https://github.com/Anonymous-Name-139/RefAdgen.
Chen et al. (Tue,) studied this question.