This research analyzes a publication of MAG The Weekly. It seeks to uncover the dynamics of text and images in self-perception, as well as to understand the individual’s concept of beauty in self-identity. Applying Lazar’s Feminist Critical Discourse Analysis (FCDA), this study explores issues of beauty that embody traditional Asian values blended with Western elements and their impact on the readers. Over the course of Three Months, this study employed qualitative approaches to analyze the integration of Asian and Western beauty concepts along with cultural perspectives on readers' confidence levels. These magazines often propagate unrealistic standards of beauty which, coupled with cultural demands, result in deep-seated dissatisfaction, especially among women. They discuss the ways through which social and cultural advertisements accelerate sociological pressure on women towards conformity regarding body shape and certain altered features. Overall, the findings highlight magazines’ influence regarding the construction of desirable image perceptions people ought to have, as well as how they encourage negative body image expectations of unattainable proportions. The research recommends that magazines display more authentic and diverse depictions of beauty. The purpose is to foster self-esteem and smooth the process of accepting one’s true self.
Khan et al. (Sat,) studied this question.
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