Exploring the Pathways for Ideological and Political Education in the Course “Graphic Creative Design”

This paper explores the reform of ideological and political education in the course “Graphic Creative Design”. Addressing issues such as insufficient integration of ideological and political education into traditional courses and rigid teaching models, this paper identifies the advantages of ideological and political education based on the characteristics of the course and proposes reform pathways and methods. By incorporating ideological and political education elements such as Chinese traditional culture, values, red culture, and professional ethics into course instruction; innovating teaching methods to establish a blended learning model; using “case studies + projects” to drive ideological and political education integration; leveraging “competition-driven learning” to strengthen professional ethics cultivation; and leveraging technological and conceptual innovations to expand the dimensions of ideological and political education. In teaching practice, modularized instruction is adopted to deeply integrate ideological and political education elements with the curriculum. Cases from outstanding designers are introduced, and real projects and competition topics are used to drive project-based training. Additionally, AIGC technology is utilized to enrich the carriers of ideological and political education, achieving the synergistic development of “professional skill enhancement” and “value concept shaping”.