VP Kamala Harris' 2020 campaign reflects several political firsts in U.S. politics, as she focused her run on using Black women's rhetoric and digital Black feminism as strategies to present herself as a viable candidate. Using critical discourse analysis, the findings revealed three strategies comprising her campaign's political power online: the promise of transformative politics, the peril of erasure, and the power of the collective. We argue that Harris' campaign shows the cultural and political utility of digital Black feminist tactics that center intersectional narratives via social media to empower Black women as well as other marginalized communities.
Grant et al. (Fri,) studied this question.