Trends in the Development of Medical Charity Activities

Modern medical charity is an important element of the healthcare system, complementing public and private initiatives to ensure the availability of medical services. In the context of socio-economic crises, pandemics and the increasing incidence of chronic diseases, charities play a key role in supporting patients and medical institutions. The purpose of the work was to carry out the literature review and identify the main directions of medical charity development in an international context. Materials and methods. In this study, reports from the World Health Organization (WHO), the Global Fund to Fight AIDS, Tuberculosis and Malaria, the Bill and Melinda Gates Foundation, national statistical agencies from various countries, as well as scientific publications and analytical studies, documents from national and international programs, reports and press releases from charitable organizations, data from crowdfunding platforms, media materials and interviews were used. Such research methods as comparative analysis, statistical analysis, and content analysis of documents and publications were applied. Thus, the study is based on an integrated approach, including the analysis of quantitative data, the study of practical cases and a systematic review of trends in international and national medical charity. Results. The article examines current trends in the field of medical charity, including implementation of digital technologies and the development of online platforms, strengthening of public-private partnerships, active involvement of volunteers, target audience expansion, introduction of environmentally sustainable solutions and international cooperation. An analysis of statistical data, examples of successful initiatives, and regulatory aspects of medical charity regulation are presented. The conducted research allows to conclude that there is a need for an integrated approach in the development of charitable initiatives aimed at increasing the availability of medical care, improving patients’ quality of life and ensuring the sustainable development of the healthcare system in various countries, including those with limited resources.