Research on the path of digital economy empowering the high-quality development of rural tourism industry

As a crucial engine driving the high-quality development of rural tourism industry, the digital economys empowerment path urgently requires in-depth exploration. Based on the New Endogenous Development Theory, this study constructs a three-dimensional analytical framework of "Technology Embedding - Subject Response - System Reconstruction". Taking Gaodang Village in Guizhou Province as a typical case, it comprehensively adopts literature analysis and case study methods. The research findings show that: through data factor-driven, platform integration, and intelligent technology application, the digital economy reconstructs the industrial chain and innovation chain of rural tourism, effectively improving the efficiency of resource allocation; however, Gaodang Village faces practical dilemmas such as weak digital infrastructure, insufficient digital literacy of subjects, and inadequate industrial ecosystem collaboration. The optimization path needs to synergistically strengthen digital infrastructure construction, enhance the capabilities of subjects, promote ecological integration, and establish a multi-agent collaborative mechanism. This study provides a theoretical basis and practical reference for the digital transformation of rural tourism industry in ethnic areas. In the future, it is necessary to further explore the path of in-depth integration between digital technology and rural characteristic resources to achieve higher-quality and more sustainable development.