The article highlights the pressing issue of rapidly evolving modern human needs–from utilitarian ones to self-actualization, conscious life modeling, and the construction of a personal life trajectory. It emphasizes the methodological and theoretical inadequacy of personalized support in meeting these needs. A comparative analysis of key forms of such support–mentoring and coaching–is conducted, revealing fundamental differences, situational applications, and a lack of exact criteria for differentiating between them, as well as their mixing on several grounds. The core conceptual framework of mentoring is outlined, its inherent limitations are discussed, and methodological tasks are formulated to deepen the understanding of the potential of mentoring and distinguish it among other forms of personalized support. These tasks include justifying the scope and purpose of the mentor’s work, defining an appropriate method of communication with the mentee, and examining the nature and essence of mentoring process. The authors propose an approach they term *integrational mentoring* which they present as a relevant method for fostering the integrity of personality and cultivating a transformational lifestyle.
Stankevich et al. (Wed,) studied this question.