A Cognitive Linguistic Framework for Multimodal Metaphors in the Graphic Novel Maus

This study develops a cognitive linguistic framework for analyzing multimodal metaphors in graphic novels, with a focus on Art Spiegelman’s Maus. While research on multimodal metaphor has advanced significantly in domains such as advertising, film, and political cartoons, graphic novels remain comparatively underexplored and are often examined primarily as trauma narratives. This study addresses that gap by proposing a replicable framework that identifies four principal units of analysis - visual motifs, verbo-pictorial interactions, layout, and sequential structures - and classifies them in relation to established levels of linguistic metaphor analysis. The analysis demonstrates that multimodal metaphors in Maus fulfill three interrelated narrative functions: they represent trauma and emotional experience as affective interiority, reveal power asymmetries through ideological critique, and structure memory and temporality through sequential and spatial design. By integrating insights from cognitive linguistics and comics studies, the article extends Conceptual Metaphor Theory into the domain of graphic novels. The framework not only illuminates how Maus realizes complex figurative meanings across visual and verbal modes but also provides a methodological foundation for future research on multimodal metaphor in long-form narrative media.