Linguistic representation of the phenomenon of national identity in Kazakhstani mass media

The article explores the verbalization of the phenomenon of national identity in the context of Kazakhstani media discourse as an important channel for transmitting societal values and norms. The study focuses on two popular online news platforms that shape public opinion in Kazakhstan. The methodological framework is based on discourse analysis, which makes it possible to identify linguistic and stylistic features that contribute to the construction of perceptions of national belonging. The paper examines authors’ strategies of influencing the reader, the choice of vocabulary, and mechanisms for creating persistent stereotypes that reflect or shape national self-awareness. Special attention is given to the role of the author as an active subject of media discourse and the influence of the socio-political context on the perception of identity. The research findings emphasize the significance of media discourse in the process of forming collective identity and public sentiment in contemporary Kazakhstan.