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This is a Quantitative Study study.

October 5, 2025

The Effect of Experiential Marketing and Emotional Marketing on Customer Satisfaction

Key Points

Experiential and emotional marketing significantly enhance customer satisfaction at the tailor business.
A sample of 30 customers revealed positive impacts of marketing strategies on satisfaction levels.
Multiple linear regression analysis demonstrated the strength of marketing factors on purchasing decisions.
Findings highlight the importance of emotional and experiential strategies in improving customer engagement.

Abstract

This study aims to determine the effect of Experiential Marketing and Emotional Marketing variables on Customer Satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. The research method used quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who made purchases of Aqila Ramlan Tailor Textile Mamuju Sewing Business; the sample used an accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t-test, and F test. This study's results indicate that experiential and emotional marketing positively and significantly affect customer satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. Experiential Marketing and Emotional Marketing simultaneously impact substantially purchasing decisions at the Aqila Ramlan Tailor Textile Mamuju Sewing Business.

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