Abstract. The audience constitutes the central subject of digital applications in museums, with their experience fundamentally grounded in the physical, embodied self. From the standpoint of embodied cognition, perception and experience arise through dynamic interactions between the body and its surrounding environment. The integration of digital technologies is not only transforming the paradigm of cultural transmission within museums but also reshaping the logic of interaction between audiences and cultural heritage through embodied integration, sensory augmentation, and environmental synthesis. Embodied cognition theory offers a critical theoretical framework for understanding this shift: by conceptualizing the body as a medium of cognition and emphasizing the coupling between cognition and environment, it elucidates how digital technologies facilitate deeper engagement between audiences and curatorial content via scenographic enhancement, narrative innovation, and technological embodiment. Consequently, digital applications transcend conventional sensory limitations, extending the perceptual capacities of the body to engender immersive experiential states. This "embodied presence" is characterized by a heightened synchrony between bodily experience and environmental stimuli, reconfiguring the museum as an embodied media space. Within this space, the museum's function evolves beyond that of a conduit for information dissemination to become a technologically augmented platform in which the audience's body serves as a primary medium for cultural interpretation. This process fosters an immersive mode of engagement wherein cognitive and affective dimensions coalesce, facilitating a dynamic integration of audience subjectivity, technological environments, and cultural meaning.
Wang et al. (Sat,) studied this question.