The Impact of Information and Communication Technologies on Entrepreneurial Activity in Ukraine

Annotation. This article examines the specific influence of information and communication technologies (ICT) on the state of entrepreneurial activity and the dynamics of business development in Ukraine. It highlights the correlation between the general spread of ICT, their integration into business operations, and the profitability and competitiveness of enterprises. The aim is to determine the relationship between the population’s digital literacy in Ukraine, the level of entrepreneurial activity, and business performance. Methodology. The methodological foundation is based on contemporary global and Ukrainian economic thought regarding ways to stimulate entrepreneurship and improve business profitability through the implementation of digital technologies. The research applies methods of analysis and synthesis, generalization, comparison, systematization, as well as correlation and regression analysis using the SPSS (Statistical Package for the Social Sciences) software. Results. The study allowed for the systematization of scientific approaches to the positive impact of digital technologies on entrepreneurship and, through appropriate methodological tools, revealed specific trends and patterns relevant to Ukraine. Scientific novelty lies in the application of modern quantitative analysis tools to identify the correlation between digital skills among the population, the potential for business expansion, increased profitability, and innovation. Practical significance of the research is in identifying key digital technological factors that stimulate entrepreneurial activity. These findings can be applied by entrepreneurs, governmental institutions, and other organizations in the context of Ukraine’s post-war economic recovery.