Artificial intelligence (AI) technologies have increasingly penetrated the field of modern design, particularly in the creation of interactive installations. This study aimed to analyze the impact of AI-generated interactive installations on user experience and aesthetic perception. The research employed a comparative approach, content analysis, and case study methodology. A total of 50 scholarly sources were collected and analyzed using the PRISMA protocol to ensure systematic selection and review. The findings demonstrated that key AI tools used in interactive installations include generative adversarial networks (GANs), variational autoencoders (VAEs), computer vision systems, natural language processing (NLP), behavioral analytics, and adaptive machine learning algorithms. These tools, while powerful, require high levels of digital competence, precise configuration, and substantial financial investment. Case analyses of installations such as Living Light, The AI Van Gogh Museum, AI-Driven Storefront, and AI Classcape revealed the following benefits: enhanced interactivity, user personalization, innovative use of AI capabilities in aesthetic experiences, and the emergence of AI as a co-author in artistic creation. AI-driven interactive installations offer significant potential in design and digital art. However, their effectiveness is currently limited by the lack of intuitive human-like creativity, reliance on pre-programmed datasets, and the cost of implementation. The results highlight both the transformative potential and the current limitations of AI as a creative agent in modern design environments.
Osadchiy et al. (Wed,) studied this question.