The article highlights how successful entrepreneurship attracts creative individuals to develop a new way to meet needs by identifying new opportunities in the market. This is achieved through a modeled process that mobilizes and directs resources to deliver a specific product or service to customers, using a market entry strategy that presents investors with the construction of sustainable revenue streams and profitability. Thus, the article emphasizes that the design of a product and specific operations requires the application of sustainability criteria at the level of energy and material consumption, contributing to the elimination of inequitable social impacts, an effect of the company's operations, including its impact on the supply chain. The authors show that entrepreneurial innovation combined with sustainability principles can be broken down into five key elements for analysis (Opportunity, Entrepreneur/Team, Product Concept, Resources, Entry Strategy), and successful associations characterized by coherence or "fit" between these pieces contribute to the success of the entrepreneur and entrepreneurship.
Lupancu-Popa et al. (Mon,) studied this question.