Behavioral economics has recently become an essential field of study, offering a realistic and interdisciplinary alternative to traditional classical economic models. By combining psychology, sociology, and neuroscience, this paradigm provides a deeper understanding of human behavior in the context of economic decision-making. Behavioral economics does not abolish the homo oeconomicus model, but rather complements and contextualizes it, providing a deeper understanding of economic and social reality. It argues that in order to formulate effective and ethical policies, it is essential to understand how the human mind really works, beyond theoretical rationality. The purpose of this article is to explore the theoretical foundations of behavioral economics, its main scientific contributions, as well as its impact on public policies and managerial decisions.
Tataru et al. (Mon,) studied this question.