The presented work analyzes the promising directions for the digital transformation of folk art and craft enterprises with the aim of ensuring their sustainable development in modern conditions. The article explores innovative solutions for optimizing business processes, placing particular emphasis on the proactive adoption of digital technologies and collaboration with young professionals to enhance the competitiveness and economic resilience of the sector. The analysis also considers the risks of maintaining traditional crafts without modernization in a dynamically changing economic environment.
Morgunova et al. (Wed,) studied this question.