Introduction: Citrus crops are widely cultivated all over the world. Citrus fruits belong to the Rutaceae family, comprises a diverse range of species such as sweet orange, mandarin, acid lime, pomelo, Assam lemon, grapefruit, tangelo etc. Aims: The present study aimed to investigate the socio-economic, personal, and farm-related factors that influence the entrepreneurial behaviour of Assam lemon (Citrus limon L. Burm) growers in Tinsukia district of Assam. The objective was to identify the key determinants contributing to variations in entrepreneurial traits among growers and to examine the extent of their influence. Study Design: The study followed an exploratory-cum-descriptive research design. Place and Duration of Study: The investigation was conducted in Tinsukia district of Assam, covering selected villages under major Assam lemon-growing areas. Primary data were collected from 120 growers during the two years of the study. Methodology: A purposive-cum-random sampling technique was applied to select 120 respondents. Data were gathered using a structured interview schedule. Statistical tools such as correlation and multiple regression analysis were employed to study the relationship between the dependent variable and independent variables. Results: The findings revealed that operational landholding, area under Assam lemon, production, annual family income, income derived from Assam lemon, years of cultivation experience, training exposure, and marketing experience exhibited significant positive correlation with entrepreneurial behaviour. Education and family type also showed significant association. Multiple regression analysis identified education level, total family income, and training exposure as the most influential predictors, explaining 77.10% of the variance in entrepreneurial behaviour. The results highlight the importance of capacity building, market linkage strengthening, and value addition interventions to enhance entrepreneurial orientation among Assam lemon growers.
Swargiary et al. (Mon,) studied this question.