I was a bit sleepy getting into the Royal Society Future of Scientific Publishing conference early this morning, but was quickly woken up by the dramatic passion on show as publishers, librarians, academics and funders all got together for a "frank exchange of views" at a meeting that didn't pull any punches! These are my hot-off-the-press livenotes and only lightly edited; a more cleaned up version will be available from the RS in due course.
Anil Madhavapeddy (Mon,) studied this question.