The article presents a comprehensive study of the role of business communication as a strategic factor in value creation within the ecosystems of entrepreneurship, trade, and logistics under conditions of digital transformation, increasing sustainability demands, and the growing importance of digital ethics. It is substantiated that modern business communication goes beyond instrumental information exchange and evolves into a multifunctional mechanism for managing partnerships, competitiveness, and organizational resilience. Relevant academic sources and practical cases of Ukrainian and international companies are analyzed, demonstrating the effectiveness of implementing digital platforms, innovative communication channels, and ethical standards. A five-component classification of business communication is proposed, based on interaction direction, level of formalization, transmission channels, functional purpose, and degree of interactivity. An original model of communication interaction mechanisms is developed, covering three strategic directions: strengthening partnerships, enhancing competitiveness, and ensuring business resilience. Special attention is given to the role of digital ethics as a driver of trust in the networked business environment, as well as to communication's contribution to achieving ESG goals. Using case studies of companies such as Nova Poshta, MHP, Starbucks, and Siemens, the article highlights practical tools for implementing communication strategies in various sectors. It is established that effective communication in modern ecosystems enables not only information exchange but also the generation of added value through transparency, innovation, personalized interaction, and social responsibility.
Zaichenko et al. (Wed,) studied this question.