Abstract - Artificial intelligence (AI) has redefined online shopping by enabling platforms to predict user preferences and suggest relevant products. This study investigates how AI-generated recommendations affect online purchase behavior, emphasizing trust, usefulness, and relevance. A survey-based approach was used alongside secondary data to examine consumers’ responses to personalized product suggestions. The findings reveal that transparent and accurate AI recommendations enhance satisfaction and simplify decision-making. The study highlights the importance of ethical AI design and consumer awareness for building trust in digital markets. Key Words: optics, photonics, light, lasers, templates, journals
Chawla et al. (Fri,) studied this question.