Modern information technologies play a key role in the functioning of the hospitality sector, covering almost all aspects of the hotel and restaurant industry. Their use contributes to the automation of processes, improving the quality of service and optimizing management functions. However, in Ukraine, the problem of insufficient level of IT implementation in hospitality enterprises remains unresolved and poses a significant challenge for the development of the industry. Many hotels and restaurants lack basic digital tools, such as electronic menus and online booking systems, and the implementation of human resource management and customer relationship management systems are slow. In addition, only a small number of establishments have implemented smart technologies in hotel rooms, and Big Data analysis technologies, are practically not used. These circumstances emphasize the relevance of studying foreign experience in using IT in the hospitality sector, as well as the need to analyze the level of implementation of such technologies in Ukrainian hotel and restaurant business establishments and assess their effectiveness to increase competitiveness and improve operational activities. The purpose of the study is to analyze foreign experience in using information technologies in the hospitality sector, identify the most common IT tools used in establishments in this sector, and assess the level of their implementation in hotel and restaurant business establishments using the example of the Chernivtsi region with further determination of the effectiveness of these technologies in the context of organizing the activities of hospitality enterprises. The article analyzes foreign experience in the use of information technologies in the hospitality sector, which allowed identifying the most common IT tools that contribute to improving the quality of customer service, optimizing business processes and reducing operating costs. Using the example of Chernivtsi region, the level of IT implementation in hotel and restaurant establishments was assessed, the needs and challenges that enterprises face when integrating such technologies were identified, and the key components of efficiency from their application were identified. The data obtained indicate a significant potential of IT for transforming the activities of hospitality establishments, although in the regional context this potential has been realized only partially. Further scientific research can focus on detailed quantitative calculations of the effectiveness of implementing specific types of information technologies, in particular operating systems, IT tools for customer service, as well as management and marketing technologies, in order to substantiate their economic feasibility and practical value for the hospitality industry.
Kyfyak et al. (Mon,) studied this question.