In the context of deep integration between rural revitalization strategies and the digital economy, the digitalization of commerce and trade serves as a key driver for industrial development in rural areas. This paper focuses on achieving rural revitalization through digital innovation in commercial services, systematically exploring its mechanisms. Research indicates that upgrading rural e-commerce, developing smart logistics systems, and creating innovative models for new digital industries have significantly boosted rural industrial growth and improved farmers' living standards. However, current practices still face challenges such as inadequate infrastructure, insufficient digital capabilities, and incomplete brand development. To address these shortcomings, this paper proposes targeted strategies to promote the transformation and upgrading of rural commerce through digital means, aiming to achieve sustainable rural development.
Qiu et al. (Mon,) studied this question.