Object: Artificial Intelligence Generated Content (AIGC), exemplified by DeepSeek, is reshaping university teaching. However, the innovations and risks it presents make faculty and students' understanding and willingness to use AIGC a key factor. Based on the UNESCO humanistic framework and research progress both domestically and internationally, this study aims to provide empirical evidence for the positive integration of technology and education, and the application of AIGC in education, to improve educational quality.Research Method: Generative Artificial Intelligence (AIGC), such as DeepSeek, is profoundly transforming education. This study, conducted through a questionnaire survey, collected data from 216 university faculty and 463 university students across various majors and grades. The study analyzed their understanding of and willingness to use DeepSeek's generative AIGC.Research Results: The results show that university faculties and students are mainly exposed to DeepSeek through social media, course teaching and other channels, and its usage scenarios are concentrated in academic fields such as thesis writing, course design, etc. There is a significant difference between different disciplinary groups in terms of their cognition and willingness to use.Conclusion: The conclusion obtained from further analysis is further analysis reveals that technology trust is positively correlated with willingness to use it in the future, while privacy leakage and academic integrity issues are ethical concerns for university faculty.Suggestions: This study proposes to play a role in providing empirical evidence for the positive integration of technology and education and the application of generative artificial intelligence (AIGC) in education aimed at improving the quality of education.
Bi et al. (Sat,) studied this question.