The Perception of Implementing Sustainability in Communication and Creative Design Coursework on Undergraduate Students

Climate change has increased the need for eco-friendly and sustainable practices. These changes have influenced numerous industries in preparing the younger generation for future employment needs, particularly in architecture, design, and urban development. It equips students with innovative skills to create a more sustainable future. Therefore, integrating sustainability has become a crucial and major focus, especially in higher education. However, there is a lack of research on the implications of implementing sustainability into Communication and Creative design coursework for undergraduate students. This study explores the significance of sustainability in education and how students perceive its implementation in their coursework. Researchers will investigate student perceptions and identify their challenges in implementing sustainability, assessing the overall impact on their educational experience. In-depth interviews with Communication and Creative Design students will be conducted to delve into their views on sustainability implementation and to map out the thematic landscape of sustainability in their studies. Findings show that implementing sustainability into Communication and Creative Design coursework enhances students' critical thinking, creativity, and employability. Challenges such as limited resources and inconsistent curricula must be addressed for full implementation, preparing students for sustainability-focused careers. The implications of this study are relevant to education in creative design programs as it can help tailor teaching methods and coursework to support students in coping with new changes and provide insights into their skills. Additionally, it can enable educators to evaluate student performance and enhance the curriculum to support sustainable learning outcomes.