This paper addresses the transformation of business practices in gastronomic management through the process of service digitalization, which represents one of the key trends shaping the future of hospitality. Digitalization plays a crucial role in enhancing efficiency, improving customer experience, and optimizing operations in hospitality establishments. The study examines the impact of modern trends, such as digitalization, automation, and sustainability, on the operational efficiency of hospitality businesses. Focusing on gastronomic management, the research is based on a sample of 104 managers and head chefs, with data analyzed using regression analysis. The results show that digitalization has the most significant impact on improving efficiency, while automation contributes to the optimization of operations and the reduction of errors in food preparation and service processes. Sustainability, though moderately represented, also has a notable impact on efficiency, particularly in the context of waste reduction and energy efficiency improvement. The study offers valuable insights for hospitality businesses aiming to remain competitive in the context of rapidly evolving technological trends and growing customer demands, while also contributing to the academic literature in the field of gastronomic management.
Vukolić et al. (Wed,) studied this question.