December 8, 2025Open Access

Good communication plan key to strategic planning

Key Points

Strategic planning is essential for nonprofits to navigate diverse stakeholder needs, and effective communication enhances engagement.
Research highlights that clear communication is pivotal for aligning strategies with member expectations in nonprofits.
Observational analysis across various nonprofit associations reveals a correlation between member input and successful strategic outcomes.
Improving communication strategies may empower nonprofits to achieve their long-term goals more efficiently.

Abstract

Strategic planning can be a daunting process for nonprofits of any stripe. But for nonprofit associations, it can be especially challenging because of the often‐diverse array of stakeholders involved—namely, the association's members.

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www.synapsesocial.com/papers/693624ba4fa91c937236c942 — DOI: https://doi.org/10.1002/ban.31882

Good communication plan key to strategic planning

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