Study on the Protection and Inheritance of Chaoshan Intangible Cultural Heritage from the Perspective of Local Theory

This study examines Chaoshan Qianci (a UNESCO-listed cultural heritage site) through a local theory framework, investigating how local knowledge, tourist participation, perceived value, and local attachment influence intangible cultural heritage protection behaviors. Employing a combination of literature review, questionnaire surveys, and quantitative analysis, the study collected data from diverse sources including Chaoshan residents, tourists from Guangdong Province and beyond, cultural practitioners, and students, yielding 307 valid responses. Results demonstrate that the acquisition of local knowledge, tourist engagement, perceived value, and local attachment all significantly enhance heritage protection efforts. The study proposes a five-dimensional strategy encompassing cognition, experience, emotion, institutional support, and innovation to achieve dynamic preservation and sustainable development of Chaoshan Qianci.