Assessment of the Investment Attractiveness of Construction Enterprises: Approaches and Features of Implementation

The relevance of the research topic has been proven, which is due to the transformation processes taking place in the country and characterised by a slowdown in the main performance indicators of enterprises, a decline in production and economic potential, a reduction in working capital, and a decrease in the rate of attraction of investment and innovation resources. The processes presented are observed in construction companies, which reflect the main trends in the functioning of the state as a whole and other industries in particular. The need to develop and apply assessment approaches that create the basis for ensuring the investment attractiveness of construction companies as an important indicator influencing their development has been established. As a result of summarising existing theoretical provisions, a definition of stakeholders of construction enterprises has been proposed, which are justified as a group of interested parties interacting in the system of production and economic activities of construction enterprises and characterised by the influence of socio-economic, financial, investment, urban planning, spatial, environmental, and security factors, whose actions are aimed at forming and implementing the directions of development of companies, ensuring their investment attractiveness. The investment attractiveness of construction companies is characterised as an integral indicator determined by financial, economic, environmental and urban planning factors, the interaction between which occurs through the prism of investment activity and relations between foreign and domestic investors, developers, customers of construction products, design organisations, and other interested parties to increase the effectiveness of investment activities. Proposed stages of development and implementation of a theoretical and methodological approach to ensuring the investment attractiveness of construction companies. The developed and implemented theoretical and methodological approach made it possible to form a quantitative basis for a stakeholder-oriented strategy for shaping the investment attractiveness of construction companies. The results obtained make it possible to establish cause-and-effect relationships between the factors of investment attractiveness, identify forecast trends, and develop recommendations for creating a stakeholder-oriented strategy. The theoretical and methodological approach to assessing the level of investment attractiveness of construction companies has been improved, which is determined by information and analytical support and a multi-level system of indicators, which made it possible to obtain a generalised assessment of the level of investment attractiveness.