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Part 1 Winning and losing: the market clobbers IBM moving towards a precipice the paradox of success. Part 2 IBM's mega-strategy: a single face to the customer the loyalty system. Part 3 A company in crisis: hitting the wall paradigm paralysis. Part 4 Who was at fault?: management's responsibility IBM as a victim of the pundits. Part 5 Prospects for change: trying to transform IBM's corporate culture the future of IBM lessons for the large corporation.
A Fri, study studied this question.