Soft power superpowers: cultural and national assets of Japan and the United States

Introduction, Yasushi Watanabe and David L. McConnell Part I: Perception 1. Anti-Americanism in Japan, Yasushi Watanabe 2. Japan's Image Problem and the Power Solution: The JET Program as Cultural Diplomacy, David L. McConnell Part II: Higher Education 3. Higher Education as a Projection of America's Soft Power, Philip G. Altbach and Patti McGill Peterson 4. Facing Crisis: Power and Japanese Education in a Global Context, Akiyoshi Yonezawa 5. Nurturing Power: The Impact of Japan-U.S. University Exchanges, Ellen Mashiko and Miki Horie Part III. Popular Culture 6. The Attractions of the J-Wave for American Youth, Anne Allison 7. Shared Memories: Japanese Pop Culture in China, Nakano Yoshiko 8. Japan's Creative Industries: Culture as a Source of Power in the Industrial Sector, Sugiura Tsutomu 9. Baseball in U.S.-Japanese Relations: A Vehicle of Power in Historical Perspective, Sayuri Guthrie-Shimizu 10. American Pop Culture as Power: Movies and Broadcasting, Matthew Fraser Part IV: Public Diplomacy 11. Wielding Power: The Key Stages of Transmission and Reception, Seiichi Kondo 12. Official Power in Practice: U.S. Public Diplomacy in Japan, William G. Crowell 13. Japan Does Power: Strategy and Effectiveness of Its Public Diplomacy in the United States, Naoyuki Agawa Part V: Civil Society 14. Mr. Madison in the Twenty-First Century: Global Diffusion of the People's Right to Know, Lawrence Repeta 15.Soft Power of NGOs: Growing Influence Beyond National Boundaries, Katsuji Imata and Kaori Kuroda Notes - Bibliography - About the Authors.