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From the Book: Wireless has arrived. Wireless Rules shows you how to market to customers in the new wireless have-it-now culture on the customer's terms. But more than that, it explains how your business can incorporate wireless technologies into existing operations and strategies, and how wireless can create extraordinary value for your organization and your customers. The first comprehensive guide to the new mobile world, Wireless Rules goes beyond traditional frameworks to outline a state-of-the-art, customer-centric approach to wireless marketing for both the B2B and B2C enterprise. It features: Customer Relationship Management (CRM) strategies for successfully interacting with customers anytime, anywhere, on their terms via any device Wireless strategies to develop customer loyalty The essentials of the new anytime, anywhere permission marketing Tactics for creating individualized real-time marketing dialog Key insights into how wireless technologies will add value to the mobile work force Strategies for building brand equity with wireless Tips for understanding the key challenges of creating an m-marketing organization In short, everything you need to know to get started with your wireless strategy is inside these pages. Wireless Rules will teach you the language of wireless and reveal to you the important changes you must make to manage and strengthen customer relationships in the new m-world. Frederick Newell and Katherine Newell Lemon were among the first to outline the changing rules of personalized customer relationship management in the digital age. Now let this expert team show you how to prepare your organization for the transition to a wireless future a future that is happening now, in virtually every facet of every business.
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