The power of persuasion: how we're bought and sold

Acknowledgments. Introduction. The Illusion of Invulnerability: Or, How Can Everyone Be Less Gullible Than Everyone Else? . Whom Do We Trust? Experts, Honesty, and Likability: Or, the Supersalesmen Don't Look Like Salesmen at All. Killing You with Kindness: Or, Beware of Strangers Bearing Unexpected Gifts. The Contrast Principle: Or, How Black Gets Turned into White. 2 + 2 = 5: Or, Learning to Avoid Stupid Mental Arithmetic. The Hot Button: Or, How Mental Shortcuts Can Lead You into Trouble. Gradually Escalating the Commitments: Or, Making You Say Yes by Never Saying No. Winning Hearts and Minds: Or, the Road to Perpetual Persuasion. Jonestown: Or, the Dark End of the Dark Side of Persuasion. The Art of Resistance: Or, Some Unsolicited Advice for Using and Defending against Persuasion. Notes. Index.