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Foreword ix Preface xiii Contributors xv PART I: TOOLS FOR UNDERSTANDING 1 1 Gender Codes 3 Defining the Problem Thomas J. Misa 2 Computer Science 25 The Incredible Shrinking Woman Caroline Clarke Hayes 3 Masculinity and the Machine Man 51 Gender in the History of Data Processing Thomas Haigh PART II: INSTITUTIONAL LIFE 73 4 A Gendered Job Carousel 75 Employment Effects of Computer Automation Corinna Schlombs 5 Meritocracy and Feminization in Confl ict 95 Computerization in the British Government Marie Hicks 6 Making Programming Masculine 115 Nathan Ensmenger 7 Gender and Computing in the Push-Button Library 143 Greg Downey PART III: MEDIA AND CULTURE 163 8 Cultural Perceptions of Computers in Norway 1980 2007 165 From Anybody Via Male Experts to Everybody Hilde G. Corneliussen 9 Constructing Gender and Technology in Advertising Images 187 Feminine and Masculine Computer Parts Aristotle Tympas, Hara Konsta, Theodore Lekkas, and Serkan Karas PART IV: WOMEN IN COMPUTING 211 10 The Pleasure Paradox 213 Bridging the Gap Between Popular Images of Computing and Women s Historical Experiences Janet Abbate 11 Programming Enterprise 229 Women Entrepreneurs in Software and Computer Services Jeffrey R. Yost 12 Gender Codes 251 Lessons from History Thomas J. Misa 13 Gender Codes 265 Prospects for Change Caroline Clarke Hayes Bibliography 275 Index 297
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