The Icarus paradox: how exceptional companies bring about their own downfall: new lessons in the dynamics of corporate success, decline, and renewal

Just as the fabled Icarus of Greek mythology was able to fly so high, so close to the sun, that his wax wings melted and he plunged into the sea, this same paradox can apply to outstanding companies - their very success seduces them into the excesses that cause their downfall. The Icarus Paradox is a breathtaking account of what creates stellar business success, and at the same time, sows the seeds of corporate failure. After researching over 200 companies, Miller discovered that success imperils an organization through the momentum it creates and he has coined a new language to describe the rise and fall of major corporations. Craftsmen such as Ford and Texas Instruments have become concerned only with the products they have created, totally oblivious to the markets they have lost. Pioneers such as Wang and Apple have become escapists, so caught up in searching for breakthroughs that they create often brilliant yet commercially useless products.