The evolution of China's international discursive influence and its role in the modern world.

The subject of the research is the process of the evolution of China's international discursive influence in the 21st century, particularly how China shapes its global influence through multi-level strategies in the political, economic, and cultural spheres. The article analyzes in detail the formation and development of Chinese international discourse, including its political and ideological foundations, as well as its practical application in global governance. The study examines how China expands its international discursive power through enhancing external discourse initiatives, promoting cultural and humanitarian diplomacy, and creating multilateral international platforms for dialogue. Furthermore, it explores how China, by developing new international norms and standards, challenges traditional Western dominance in the international order and actively promotes its national narrative on the global stage. The research methodology employs a comprehensive interdisciplinary approach, including case studies and comparative analysis, relying on theories from political science, international relations, and discourse analysis. Using these methods, the study investigates how China utilizes international discursive power to shape its global influence. The innovative aspects of this work lie in the first comprehensive analysis of the concept of "international discursive power" and its institutionalization in China's foreign policy, as well as in examining how China employs various strategies to shape its global influence. In particular, the study analyzes specific examples, such as the Iranian nuclear issue and matters on the Korean Peninsula, where China applies its discursive power. The comparative analysis with the Western concept of "soft power" emphasizes China's unique path in global governance, based on promoting its own narratives and creating alternative platforms for international dialogue. Additionally, the article argues that, amid escalating strategic competition among great powers, the "battle of narratives" becomes an important factor in shaping the world order, offering a new perspective on international relations.