Urban ReLeaf engagement, communication and dissemination plan

The purpose of this document is to provide the initial version of the Urban ReLeaf Engagement, Communication and Dissemination (ECD) Plan. The objective of the ECD Plan is to act as a comprehensive guide for the Urban ReLeaf consortium to ensure that the overarching aims and objectives of the project are met, whilst creating an effective strategy to with the time and resources to maximize success. The Urban ReLeaf project aims to engage with a range of different stakeholders, with a particular emphasis on engaging a diversity of people and hard-to-reach communities. To achieve this, our guidelines encompass different aspects of ECD, including activities that are planned and their scheduled delivery, as well as the tools, resources, materials, and channels available to support the core and distributed engagement and communication approach. We include a visual review of our collaborative approach to our strategy for communications, evidencing workshop activities undertaken to define and co-create key features for ECD with partners. Finally, we present a strategy for monitoring ECD, with a reflective process to iterate and improve our approach. This deliverable comprises three parts: Part 1: Describes an inclusive Communication and Engagement Strategy and defines the terms and phases of delivery along with key target audiences. The strategy includes the project values, key drivers and a framework for the use of storytelling for communicating activities, outputs and innovations. We outline our approach to inclusivity to encourage participation from a diversity of people and in addition, we include information on the project’s green guidelines. Part 2: Presents the Communication Tools and Dissemination Plan, which lists targeted communications and channels to be used for engagement and dissemination. We provide an exemplar of key messages, the tone and nomenclature to meet objectives and present an outline for the uptake of relevant activities. We also indicate a timeframe for promotion of all relevant activities, innovations and outputs with a focus on phase 1 and 2 of delivery. Part 3: This section defines the approach to monitoring ECD and outlines subset of Key Performance Indicators (KPIs) with a guide to iteratively assess, reflect and adapt the plan where necessary. We also define the appropriate sustainability of the project developments both during and after the project end.