The purpose of this study was to identify priority directions for improving the enterprise management system, taking into account the challenges of the digital environment and the need to ensure a sustainable competitive position in the market. Within the scope of the research, a comparative analysis of digital maturity assessment methodologies was conducted, and the dynamics of the implementation of enterprise resource planning systems, customer relationship management systems, and business intelligence solutions in the corporate sector of Ukraine during 2020-2024 were examined. Particular attention was paid to the analysis of internal organisational changes, including the adaptation of management models to the level of digital maturity, the development of employees’ digital competencies, and the formation of a digital management culture. The results of the study indicated that in 2024, 15.2% of enterprises already used ERP systems, while 5.2% applied artificial intelligence, and more than 83% employed customer relationship management systems. It was found that the implementation of digital solutions made it possible to increase profitability by 1.3-1.6 times and to reduce customer churn by half. From a regional perspective, the highest level of digital activity was observed in Lviv, Dnipropetrovsk, and Odesa regions, where the digital maturity of enterprises reached 0.8 on the scale. It was also established that digital culture and flexible management models (Scrum, Agile, Lean) were being actively implemented: 66% of companies applied Scrum, while the productivity of Agile teams increased by 25%. Within the Chief Digital Transformation Officer Campus programme, 440 digital transformation leaders were trained in 2024 alone. The practical significance of the study lies in the fact that its results could be used by enterprises to develop an adaptive management system aligned with their level of digital maturity, enhance the effectiveness of decision-making, and ensure long-term competitiveness in the digital economy
Balanovska et al. (Tue,) studied this question.