The article highlights the importance of accurately representing the Russian Federation in the mass media of Mongolia. The subject of the study is the axiological approach in the publications of Mongolian media on Russian themes. The aim of this work is to examine the specifics of using axiological mechanisms in articles of Mongolian media about Russia. The area of application of the results: the practical significance lies in the fact that this work prepares a scientific basis for further research on axiological approaches in media texts, can be used in lectures and seminars with students, and utilized as materials for special courses. The theoretical significance is as follows: 1) this study allows for an expanded understanding of the axiological mechanisms used in the media; 2) this work contributes to the development of journalism theory. The method of conducting the work is comparative analysis concerning these publications. As a result of the study of texts from modern Mongolian media about Russia, it was revealed that they encompass axiological approaches such as postmodern sensitivity and openness. The scientific novelty of this article lies in the author’s development of the new concept of "axiology of personal positions" for empirical analysis. Overall, the content of Mongolian media dedicated to Russia reinforces a favorable image of our country in the perception of the readership, despite the presence of polarized viewpoints in the Mongolian media space. At the same time, this work points out that a media ritual, as well as the eidosphere and world of symbols – cultural codes – are integrated into the information messages of these mass communication mediums. The value ideals embodied in the articles of these publications reflect spiritual and moral guidelines such as humanism. Ultimately, such materials present the relevance of social interaction between representatives of the Russian and Mongolian peoples.
Vladislav Vladislavovich Koftun (Thu,) studied this question.