An Empirical Assessment Of Profitability And Liquidity Position Of Selected FMCG Companies

Over the years, the FMCG sector has played a significant role in the economy through its consistent performance and high Over the years, the FMCG sector has played a significant role in the economy through its consistent performance and high yield returns. This is one of the major reasons why most rational investors keep their portfolios diversified and conserved by holding FMCG stocks as a long-term, consistent investment strategy. The present study is an attempt to make investment decisions more precise, not only within the FMCG sector but also across other sectors that are largely dependent on profitability and liquidity matrices. The study deploys a combination of descriptive and analytical frameworks to measure and rank the financial performance, primarily liquidity and profitability, of selected companies over a period of nine years. For the purpose of the present research work, the researcher has used non-probability purposive sampling to select the data set and has applied the index value method, descriptive analysis, and ANOVA for the purpose of analysis. The outcomes of the study are expected to provide meaningful insights for investors, financial analysts, and policymakers by highlighting relative financial strengths and weaknesses of the selected companies and by facilitating informed decision-making based on systematic financial evaluation.