Cognitive Biases and Gender Opposition: Analysis from the Perspective of the Individual, Community, Society and Platforms

Social media makes it possible for the public to communicate and share conceptions. As a hot online topic, gender discourse has received huge attention and discussion from different users. Cognitive biases led to the polarisation of public opinion, and gender opposites seem to become mainstream on social media. Based on social identity theory, framing theory, and cognitive bias theory, this paper explores the role of cognitive bias in social media and explains whether it amplifies gender conflict. This study argues that the dissemination of gender related issues is influenced by preconceived cognitive frameworks, leading to biases in public interpretation. These individual cognitive biases exacerbate the opposite of gender discourse, and are amplified on social media. From an interdisciplinary perspective of psychology and gender studies, cognitive biases influence public conceptions and attitudes towards gender issues. This study not only provides a theoretical explanation for understanding gender opposites on social media but also offers insights for platform governance and public opinion guidance.